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Services
STRATEGY…
AAP Inc. focuses on airline
strategies
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• Interpreting
what airlines and related parties are
seeking
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Marketplace objectives of particular
airlines, governments, airports [or
others] are benchmarked and
interpreted by AAP Inc. in relation to
overall key industry trends
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• Simulating the
impact of strategies
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Business models in the airline industry
are rapidly changing: AAP Inc. can assist
you in projecting likely near- or
medium-term changes.
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• Forecasting
future strategies
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Globalization is as [or more]
dynamic in airlines as any other industry:
the challenge is to figure out and model
where it is all leading.
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• Identifying
synergies between your objectives and
actual airline strategies
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The strategy may already be in place,
but there may be opportunities for synergy
between that strategy and your own.
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• Assisting in the
definition of a strategy
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The need may be to actually define the
strategy, or assist its definition. This
need can be fully addressed.
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The consulting client is often a
non-airline party seeking to reach out to airlines,
and we also work for airlines on their own [or
other airline] strategies.
If the work requires analyzing a
strategy, AAP Inc. goes into a
research mode, deploying our strong
information and modeling resources.
If the work requires creating a
strategy, AAP Inc. goes into planning
mode.
If the work requires impacting a
strategy, AAP Inc. goes into
negotiating mode, deploying our
strong cross-disciplinary industry contact network
and ability to persist in reaching the right
people.
PARTICULAR
EXPERIENCE AND EXPERTISE INCLUDES...
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• Airline network
analysis and planning
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- focus on relationship of overall
strategy & business model to specific
network plans
- O & D versus Hub scheduling
[and its current dynamic evolution
into new forms]
- connectivity in low frequency
networks
- rolling hub scheduling concepts
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• Market analysis
and strategy for global airlines and
airports
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- competitive analysis
- O & D and/or connecting traffic
opportunities
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• Market
consolidation versus fragmentation
analysis and strategy
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- at the route level
- at the airport level
- at the industry level
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• AAP Inc. has
specialized knowledge of and expertise in
these market regions
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- US
- Europe
- Asia
- Caribbean and Latin America
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• Aircraft &
fleet parameters
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- fleet scheduling/planning tools
- expertise in assessing optimal "fit" of
aircraft to network
- aircraft marketplace knowledge &
skills.
- aircraft leasing markets
- operating lessor airline strategies
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U.S./non-U.S.
BENCHMARKING, COMPARISON, MEDIATION
Much of our consulting work has
US versus non-US
dimensions. It might be just
comparison and benchmarking, or a
negotiating/mediating process between
parties.
We help US parties trying to
understand complex non-US situations, and vice
versa non-US parties trying to learn from US
experience or reach out to US interests.
This all reflects Craig Jenks'
own mix of US and non-US background and
perspectives on the one hand, and on the other the
industry's very global nature.
And the fact is that trends in
US airline strategies often appear in Europe a few
years later, and then elsewhere later
still.
"IMPLAUSIBLE
LINKAGE"
AAP Inc. is called on for
brainstorming of non-obvious solutions in
challenges with no clear precedent or decision
matrix in its global airlines and airports
context.
The solution may require what we
call implausible linkage. That is,
non-obvious synergy between apparently unrelated
interests. Linking for example:
- different types of
business
- discrete functional
areas [marketing, finance, operations]
- diverse geographic
regions
- industries that
wouldn't often interact.
AAP Inc. has a proven track
record in this kind of creative linkage. Specific
examples relevant to your own interests will be
provided on request.
NEW YORK CITY
New York City
location gives AAP Inc. these marketplace
advantages:
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• ideal for
US/non-US comparison &
mediation
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NYC has been and still is very much a
bridge between heartland USA and the world
at large, especially Europe, the Caribbean
and Asia. This enhances AAP Inc.'s own
orientation to global airlines and
airports.
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• location of many
industry events good for both
informational and contact
purposes
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- the renowned Wings Club
- CEO/CFO investor presentations
- numerous other industry gatherings
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• proximity to the
financial pulse
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The emphasis here is on that basic
question: "is this company [or
venture] profitable?"
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• dynamic,
stimulating environment conducive to fresh
perspectives
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NYC leads in many "knowledge-based"
industries: this provides a great stimulus
to awareness of leading-edge innovation
directly or indirectly relevant to air
transport.
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Ph.D.
ADVANTAGES…
AAP Inc.'s founder Craig Jenks
obtained a Ph.D. in Social & Political Science
from the London School of Economics in 1976.
Normally not something to publicize, but it is
actually a distinct plus for clients.
How?
Because it helps us look at new
assignments in a conceptually very
rigorous way. At the outset of any
project AAP Inc. attends carefully to defining the
right questions as well as the best
structure/architecture for the work.
This facilitates processing the
large amounts of information
which we like to seek out,
especially in the project's launch phase.
AAP Inc. typically allows for as
much complexity as the assignment requires, but
then gives the client the simplest & clearest
possible final output.
ADDING VALUE
THROUGH TEAM FUNCTIONAL EXPERTISE…
Airline/Aircraft Projects Inc.
offers:
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• Domestic US
route traffic data
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US DoT and other
sources
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• International
route traffic data
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CRS MIDT data [or
alternatives]
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• Demographic
data
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GIS catchment area
analysis
Ethnic migrant population data
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• Aircraft
appraisal
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Formal assessments
[ISTAT rules]
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• Aircraft lease
analysis/structuring
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Financial and operating
lease expertise
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• Wet
leasing
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Full-service,
short-term wet leasing
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• Information
technology
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Comprehensive software
expertise
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• Business plan
financial analysis
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New venture financial
planning.
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These functions are
mostly outsourced to suppliers well-known
to us, who work to our detailed
specifications. All work is integrated
into the final product.
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PRESENTATIONS
TO INDUSTRY CONFERENCES
Craig Jenks is regularly invited
to participate in industry conferences and seminars
(list of presentations available on request).
Subjects include airline strategies, hub versus
network scheduling, aircraft leasing marketplace
trends and the impact of low-cost carriers on
global airlines and airports.
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